It's a year until the EU’s General Data Protection Regulation (GDPR) comes into effect but what does it mean for your business?

GDPR will most likely impact your marketing practices, including how you communicate with your customers and how you manage their data. The changes in legislation focus around ‘provable consent’ when customers opt in to receive communications and changes in their right to access data. A few key points are outlined below:

Provable consent
Your business will have to be able to provide audit trails for how it acquired a customer’s personal data and what permission was granted by the customer.

Right to access
An individual can request to know whether your company is processing data concerning them and for what purpose

Right to be Forgotten/Erasure
An individual can request your company deletes their data from its records, as well as request any third parties that have access to this data do the same.

Privacy by design
Your company must have data protection and privacy planned for from the start of the data collection process.